Eton Properties Philippines: 3/1/10

Eton Properties launches 41-storey mixed-use condominium project in Makati

by Neil Jerome C. Morales
BusinessWorld | March 24, 2010

LUCIO C. TAN-led real estate firm Eton Properties Philippines, Inc. yesterday launched a mixed-use condominium project, its fourth project in Makati.

Executives said the property developer will continue launching new projects in the metropolis before going to the provinces.

The Eton Tower Makati, which is also the second of 10 projects to be launched by Eton Properties this year, is the firm’s first foray into serviced apartments. The 41-storey condominium will rise on the corner of V.A. Rufino and Dela Rosa Streets in the middle of the Makati central business district.

“Eton Tower Makati is envisioned to be a ‘vertical city’ with four components: executive residences, small office and home office, serviced apartments, and a retail mall. Each component features a separate lobby for better security and convenience,” the property developer said.

The project will have 980 units, half of which would be residential, Danilo E. Ignacio, president and chief operating officer of Eton Properties, said in a briefing.

Around 25% will be for small offices, while the rest will be serviced apartments.

Mr. Ignacio said the company aims to sell to executives and professionals. The residential part of Eton Tower Makati will have 22-square-meter studio units, as well as 40-sq.-m. one-bedroom and 56-sq.-m. two-bedroom executive residences.

Studio units will be sold for P2.1 million each, while the price is P4.1 million for one-bedroom units and P7.4 million for the two-bedroom units. Small office and home office units of 22 sq. m. will be sold at P2.2 million each.

“The basement portion of the building up to the second level has already been constructed which allows us to easily schedule turnover by December 2013,” Mr. Ignacio said.

Eton’s new condo seen posting P2B in sales

by Daxim Lucas
Philippine Daily Inquirer | March 24, 2010

LUCIO TAN-OWNED ETON PROPERTIES Philippines Inc. stands to earn at least P2 billion from the sale of units at its latest high-rise project which was launched Wednesday, the Eton Tower Makati.

Computations based on data provided by the firm showed that the building would have a gross floor area of 44,500 square meters spread over 41 storeys, of which about 70 percent would be commercially available.

The company plans to sell 65 percent of the commercially available area, while keeping 35 percent for its own use, said Eton president Danilo Ignacio in a briefing Wednesday.

“The project answers continuing demand for a strategically located Makati address,” he said. “The basement portion of the building up to the second level had already been constructed, allowing us to easily schedule turnover by December 2013.”

At the same time, Ignacio predicted that the rest of the year would be conducive to a strong property market as thecountry shakes off the effects of the global financial crisis of the last two years.

“We see 2010 as a very good year for the real estate industry,” he said. “Factors that contribute to this very positive outlook include the advent of national elections that we hope are peaceful and orderly, increasing OFW remittances, low interest rates and stable exchange rates.”

Depending on the response of the market, Ignacio said Eton had at least seven more properties within a one-kilometer radius of the Makati central business district—with a combined total land area of four hectares—that the firm can develop.

For the Eton Tower Makati, the company will build the project on a 2,784-square meter lot at the corner of V.A. Rufino and Dela Rosa Streets in Makati City.

The company said Eton Tower Makati was the “most centrally located” among current offerings in the area, being just a few meters from Ayala Avenue.

Eton bares latest Makati project

by Zinnia B. Dela Peña
The Philippine Star | March 24, 2010

MANILA, Philippines - Eton Properties Philippines Inc., the local real estate arm of the Lucio Tan Group of Companies, has unveiled its latest development in Makati – the 41-story Eton Tower Makati.

Located at the corner of Rufino and Dela Rosa streets, Eton Tower Makati is the company’s fourth project in the bustling Makati business district and the second of 10 projects scheduled for launch this year.

In a press briefing yesterday, Eton president and chief operating officer Danilo Ignacio said Eton Tower Makati will offer a total of 980 residential and SOHO (small office,home office) units as well as serviced apartments. Slated for turnover by December 2013, the units are priced at between P2.1 million and P7.4 million each.

Ignacio said 50 percent of the total units will comprise exclusive residential units, 25 percent serviced apartments and the remaining 25 percent, SOHO. A two-story retail mall will also be put up to service the needs of residents.

Eton is targeting budding entrepreneurs and self-employed individuals for the SOHO units. Measuring 22 square meters, these units support fast-paced businesses with minimum upkeep and are fully supported by a business center at the fifth level.

Ignacio said the serviced apartment units, meanwhile, are seen to cater to the current demand and supply gap in the Makati CBD for long-staying guest accommodations, pointing out that occupancy rates for serviced apartments in the area are in the high 90 percent.

He said the company is now in talks with a foreign company for the management and operation of the serviced apartments.

“Eton Tower Makati promises residents a well-rounded

lifestyle in an exceptional location. The project answers continuing demand for a strategically located Makati address. The basement portion of the building up to the second level has already been constructed which allows us to easily schedule turnover by December 2013,” Ignacio said.

“We see 2010 as a very good year for the real estate industry. Factors that contribute to this very positive outlook include the advent of national elections that we hope are peaceful and orderly, increasing OFW remittances, low interest rates and stable exchange rates”, he added.

As of end-December last year, Eton had 28 projects in its portfolio and is expected to end 2010 with a total of 36.

Aside from Eton Tower Makati, other residential projects scheduled for launch this year are West Wing Villas, River Grove and the first condominium building within the 12-hectare Eton Centris at the corner of EDSA and Quezon Avenue.

West Wing Villas is the third phase of North Belton Communities, the group’s first foray into the middle-income market through wholly-owned unit Belton Communities. Situated on a 5.2-hectare property, the project will make available three to six-bedroom house and lot units.

River Grove, on the other hand, will rise on a 5.7-hectare lot within Eton City - the company’s 1,000-hectare township development in Sta. Rosa, Laguna. The project, which will feature lot cuts averaging 500 square meters, is targeting the upper middle market.

On the commercial center side, Eton will begin selling commercial lots in Eton City and development of a lifestyle and commercial strip in the company’s 68 Roces townhouse project in Quezon City. Also in the pipeline is an events venue in Eton Centris.

Eton to launch 8 projects, eyes 20% sales hike

by Zinnia B. Dela Peña
The Philippine Star | March 10, 2010

MANILA, Philippines - Eton Properties Philippines Inc., the local real estate development unit of the Lucio Tan Group of Companies, is positioning itself for aggressive growth with the launch of eight new projects to boost sales by 20 percent this year.

At the launch of Eton Cyberpod Corinthian yesterday, company president and chief operating officer Danilo Ignacio said the firm has lined up more projects this year on the assumption that there would be peaceful elections.

“2010 is seen to be a very good year for the real estate industry with the holding of national elections that is, hopefully, peaceful and orderly. History has shown that economic growth immediately followed all post-martial law national elections. This, plus continuously growing OFW remittances and the recovering global economy, all point to a very positive outlook for the industry,” Ignacio said.

As of end-2009, Eton had 28 projects in its portfolio and is expected to end 2010 with a total of 36.

Four new residential projects are slated for launch this year -Eton Tower Makati, West Wing Villas, River Grove and the first condominium building within the 12-hectare Eton Centris at the corner of Edsa and Quezon Avenue.

Located at the corner of V.A. Rufino (formerly Herrera St.) and Dela Rosa St., the 40-storey Eton Tower Makati will feature a mix of residential, Soho and serviced apartment units that will have a direct connection to the elevated walkways of the Makati central business district. The units will be available in studio and one-bedroom units, priced at P2.3 million, VAT-free. The first two floors will comprise the retail component of the project.

West Wing Villas, on the other hand, is the third phase of North Belton Communities, the group’s first foray into the middle-income market through wholly-owned unit Belton Communities. Situated on a 5.2- hectare property, the project will make available three to six bedroom house-and-lot units.

River Grove meanwhile, will rise on a 5.7-hectare lot within Eton City -the company’s nearly 1,000-hectare township development in Sta. Rosa, Laguna. The project, which will feature lot cuts averaging 500 square meters, is targeting the upper middle market.

Ignacio said construction of the planned condominium building in Eton Centris will start in the third quarter this year.

On the commercial center side, Eton will begin selling commercial lots in Eton City and development of a lifestyle and commercial strip in the company’s 68 Roces townhouse project in Quezon City. Also in the pipeline is an events venue in Eton Centris.

Following the strong take-up of the first building and continued interest from major business process outsourcing (BPO) companies, plans are in the works for the second BPO building in Centris.

Meanwhile, Eton Cyberpod Corinthian, a three-building four-storey BPO office campus at the corner of Edsa and Ortigas Avenue, opened yesterday with tenants getting a 50 percent discount for starting commercial operations. Among its tenants include Northgate Arinso and StarTek International Ltd.

Eton Emerald Lofts

September 7, 2010

Ongoing works at 25th floor, view along Emerald Avenue corner Sapphire Road

June 16, 2010

Ongoing works at 14th floor, view along Emerald Avenue corner Sapphire Road

April 22, 2010

View along Emerald Avenue corner Garnet Road

Ongoing works at 9th floor, view along Emerald Avenue

Eton Emeralds Loft

Blessed with the luxury of an illustrious location, Ortigas Center is one of the country's premier business and commercial hubs. Adorned by the country's most prestigious corporate headquarters and known for its circle of leisure destinations, Ortigas Center boasts of the country's best-known icons of power and prestige.

Centrally located within the confines of Ortigas Center, is Eton Emerald Lofts. A stylish abode aptly for modern city dwellers, Eton Emerald Lofts takes you to a new level of convenience. Here, atop the city skyline, feel what it means to have everything literally revolve around you.

Get to the country's most famous shopping centers easily: SM Megamall, Robinsons Galleria, The Podium, Shangri-La Mall and Tiendesitas. Be directly connected to the Makati CBD, Bonifacio Global City and the rest of Metro Manila through the MRT or through major thoroughfares such as EDSA and C-5 Road.

Eton Emerald Lofts is conveniently located at the corner of Emerald Avenue, Sapphire and Garnet streets in the vibrant Ortigas Center.

AMENITIES

Swimming Pool
Gym
Children's Play Area
Spa
Coffee Shop
Casual Dining
Beauty Salon
Convenience Store

BUILDING FEATURES

• Four (4) elevators
• Air-conditioned lobby
• Administration office
• CCTV system for common areas and elevators
• 24-hour security
• Fully-addressable Fire & Smoke Detection System
• Visual/audible fire alarm system within & outside residential units
• Water reservoir & separate fire reserves
• Stand-by emergency power
• Guest audio annunciator for all units
• Sewage treatment plant
• Telephone and Cable TV provision
• Adult pool
• Children’s pool
• Function room
• Children’s Play area
• Driver’s lounge
• Gym
• Ground floor retail

Expected Completion Date
Tower 1 – December 31, 2011

Project Location
Emerald Avenue Cor. Garnet & Sapphire Sts. Ortigas Center, Pasig City

Towers
Master planned for two-tower residential condominium on a single podium

Building Floors
36 levels above ground, 2 below ground

Consultant:

Architect: Recio+Casas
Structural: Aromin & Sy and Associates
Mechanical: L.R. Punsalan & Associates
Electrical: Mar A. Alix and Partners
Sanitary and Fire Protection: NBF Consulting Engineers

DOWNLOADS:

68 Roces

September 7, 2010

Model Unit

Entrance Gate

June 10, 2010

Model Unit-Ongoing works at 4th level

April 22, 2010

March 23, 2010

Model Unit - Ongoing works at 4th level

ETON TOWER MAKATI

Pre-Selling
Price: $50,000 - $168,085 USD (Financing Available)

This 40-storey prime property is located just a few steps from Ayala Avenue and is ideally located at the corner of De La Rosa and V.A. Rufino Sts. (formerly Herrera St.) in Legazpi Village, Makati City, right at the heart of the Makati CBD.

Envisioned to be a mix of Executive Residences and SOHO (small office – home office) units, ETON TOWER MAKATI will be a real vertical community. With a 2-level retail mall at the ground floor that will feature shopping and dining options for residents, tenants and neighboring buildings.

GARDENS IN THE SKY
A refreshing and distinctive feature of Eton Tower Makati is its Tower Gardens. These 3-storey-high gardens start from the 5th floor all the way to the top of the tower. Residents, business-owners and tenants would enjoy a refreshing oasis of green uncommon in high-rise city living.

Building Features:
• 40 Storey
• Green Architecture
• Iconic Design
• Tower Gardens every 3rd Floors
• Roof Deck Garden
• The only residential condo directly connected to elevated walkway leading directly to Greenbelt and Ayala Center
• Secure premises with exclusive lobby for each of 3 building’s components + issuance of security key card for residents.
• Four (4) elevators for Residential Condominium Unit Owners
• Three(3) elevators for SOHO Unit Owners
• Retail areas at the Ground and Second Floor
• Air-conditioned Main Lobby
• Administration Office
• CCTV system for common areas and elevator cars
• 24-hour security
• Fully-addressable Fire and Smoke Detection System
• Visual/audible fire alarm system within & outside residential units
• Water reservoir and separate fire reserves
• Sewage Treatment Plant
• Telephone & Cable TV provision
• Provision for portable water heater in bathrooms
• Standby emergency power for common areas
• Centralized Garbage Room
• Guest audio annunciator for all units

Amenities:
Exclusive for Residential Use:
• Swimming Pool
• Kiddie Pool
• Jogging Path
• Landscaped Gardens

Exclusive for SOHO and Condotel Use:
• Swimming Pool
• Shower Room
• Dining Lounge

Shared Amenities:
• Function Room
• Gym
• Business Center

Unit prices start at VAT-free P2.3M – a fantastic deal given the strategic location of the project.

UNIT REFERENCE PRICE:
Studio (22–28 sqm) ----- Starts at Php2.5M
1-BR (39-56 sqm) ----- Starts at Php4.2M
2-BR (50-73 sqm) ----- Starts at Php5.9M
Studio SOHO (22–32 sqm) ----- Starts at Php2.5M
Studio SOHO (39-56 sqm) ----- Starts at Php4.2M

Developer and Address:
Eton Properties Philippines, Inc. (EPPI)
12th Floor, Allied Bank Center
6754 Ayala Avenue, Makati City
Metro Manila, Philippines

Expected Completion Date:
December 31, 2013

Consultant:
Architect: G&W Architects
Structural: Aromin & Sy and Associates
Electrical: Iraido T. Legaspi Jr & Associates
Sanitary: Cesar Madriaga & Associates
Mechanical and Fire Protection: RDA Engineering Consultant

DOWNLOADS:

Project Presentation: