Eton Properties advocates green living

(The Philippine Star) - July 30, 2011

MANILA, Philippines - There’s no doubt about it, green living is currently one of the hottest mantras in property development. And Eton Properties Philippines Inc. (EPPI), the property development arm of the Lucio Tan group of companies, is one of the major advocates of green living in the country.

Lennie Mendoza, vice president for business development for Eton City, says the company is serious in pursuing a lifestyle that seeks to reduce carbon footprint.

“Eton wants to contribute to sustainable living especially in the communities where we operate,” she says.

Just recently, EPPI mobilized its employees in the pursuit of the green agenda through various programs that were made more meaningful with the inclusion of a tree-planting activity this year.

Top management officials led by Annie Ocampo, assistant vice president for human resources of EPPI, together with about 200 employees of the company trooped to the Asia Brewery tree nursery to plant trees.

Together, they basked in the early morning sun and planted 115 seedlings of mahogany and 117 seedlings of eucalyptus. Later, once they’ve reached the right age, these trees will be transferred to various developments within Eton City, where they are envisioned to help provide fresh air and serenity to future residents of the place.

Eton City, the flagship township project of Eton Properties, is a never-before-seen development south of Manila that takes inspiration from next-generation waterfront cities that can be found only abroad. Situated in a sprawling, almost 1,000-hectare property along the South Luzon Expressway in Sta. Rosa, Laguna, Eton City is a carefully master-planned development that, once completed, will lavish residents with a complete city lifestyle in a nature-rich, suburban setting.

Developments presently being built inside the Eton City township include the upscale South Lake Village, the country’s first residential island lot development; Riverbend and West Wing Residences, two unique residential communities targeting the upper middle and middle income markets, respectively.

Grace Samson, marketing manager of Eton City, says trees will have a big role to play towards the greening of Eton City.

“We want the employees to realize that the green component is part of the EPPI roadmap,” she says. “As project development inside Eton City gets bigger, the current one-hectare nursery at the Asia Brewery tree nursery will also be expanded to accommodate more seedlings.”

“We are optimistic that doing these activities on a regular basis can enhance the cohesiveness of the different units in marketing Eton City to the market. The tree-planting activity is also meant to beef up the employees’ environmental consciousness, which they can articulate as far as Eton City is concerned,” Mendoza adds. 

For inquiries, call 542-2858 to 59, 794-3618 or visit www.etoncity.com.ph.